About Me

Hi, I'm Rob Percival.

For work, I’m currently a member of the field sales team at Google Cloud. Before that, I spent a decade at Amazon Web Services—initially as an Operations Engineer implementing internal service automation, and later in field sales as a Solutions Architect and Account Executive.

Prior to my career in technology, I majored in Physics and Astronomy at the University of Washington where I was part of a collaboration searching to prove the existence of cold dark matter axions.

Outside of work I'm a hobbyist trail runner and photographer, and I make an effort to run at least one trail and take at least one good photo everywhere I travel.

Skills

  • Cloud Technology Strategy
  • Technical Project Management
  • Cloud Operations & System Engineering
  • Machine Learning & Artificial Intelligence
  • Generative AI Implementation
  • Cloud Security & Compliance
  • Python Development
  • Data Driven Problem Solving

Publications

Solving Business Challenges in Online Betting & Gaming Using No Code AI & ML

AWS for Industries Blog · Feb 01, 2024

Amazon Personalize Can Now Use 10X More Item Attributes to Improve Relevance of Recommendations

AWS Machine Learning Blog · Feb 07, 2020

Building a Hotdog Detecting App on AWS—Yes, Really

AWS Startups Blog · Nov 15, 2017

Automate Your IT Operations Using AWS Step Functions and Amazon CloudWatch Events

AWS Compute Blog · Sep 14, 2017

Search for Dark Matter Axions with the Orpheus Experiment

Rapid Communication in Physical Review D · Jan 21, 2015

Photography

Heron

Governor's Lane · 2025

Fort Jefferson

Dry Tortugas · 2024

Tide Pools

Rialto Beach · 2023

Summit

Mt Adams · 2023

Crater Rim

Mt St Helens · 2023

Sliding Sands

Haleakalā · 2023

Crater Floor

Kīlauea Iki · 2022

Haizearen Orrazia

San Sebastian · 2019

Wine Cellar

Lisbon · 2019

The Long Room

Dublin · 2018

De Krijtberg

Amsterdam · 2018

Reynisfjara

Iceland · 2018

Lennon Wall

Prague · 2014